Henrik Stenson plans to debut his eyewear brand at the PGA Merchandise Show. (Henrik Stenson Eyewear, photo)

Displaying further evidence of his commitment to golf and golfers, Henrik Stenson has developed his own eyewear brand, featuring a new collection of sunglasses developed specifically for golfers. Henrik Stenson Eyewear will debut in Booth No. 3177 at the 2017 PGA Merchandise Show held Jan. 25 – 27 at the Orange County Convention Center in Orlando, FL.

Golf fans around the world are well aware that sunglasses have been crucial to Stenson’s success on the golf course. Suffering allergies and sensitivity to sunlight, the 2016 Open Champion at Royal Troon with a major championship record score of 264, wears a wrap-around design that, combined with lens technology, is optimized for golf performance. Thanks to his special requirements and experience, Henrik has gathered a huge amount of knowledge in the field of eyewear technology, and he is now ready to share this in the form of his own Henrik Stenson Eyewear brand of sunglasses.

‘For your protection and performance’ is the motto that will drive the development of Henrik Stenson Eyewear products. Stenson is personally involved in product development, and this has produced direct results in ‘Powereye’ – a special lens technology for performance eyewear. The Powereye lens provides complete protection from the harmful rays of the sun, both Blue light and UV radiation. It effectively cuts glare as well as other visual and optical interference, thus helping to prevent eye fatigue. Moreover, the Powereye lens enhances contrast so that fairways and greens appear more distinctively, while simultaneously maintaining natural colour balance.

In addition to HS Performance for golfers, the eyewear brand will feature a Street Collection of sunglasses for off-course use, as well as a special optical range of frames for graded lenses. Retail sales will commence from selected outlets in early 2017.

For additional information about Henrik Stenson Eyewear visit and Booth No. 3177 at the PGA Merchandise Show.