Earlier this month Bridgestone and Woods signed a multi-year agreement for the 14-time Major Tournament winner to exclusively play and promote the company’s high-performance golf balls.
Woods, whose decorated career includes a record run of 683 weeks as the top-ranked golfer in the world, selected the Bridgestone Tour B330-S ball after testing it against competing models from all major brands. Through his personal research, Woods determined the Bridgestone ball provided superior distance and accuracy off the tee for him, as well as optimal spin on shots into and around the green.
Woods’ findings align with what Bridgestone ball-fitting sessions with amateurs have proven. Data from these sessions show the B330-S flies six yards longer and is more accurate than the leading competitors. Bridgestone golf balls have established a record of success for Tour players, as well. FedEx Cup champion Brandt Snedeker, Olympic bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price and rising star Bryson DeChambeau are Bridgestone Golf ambassadors, while scores of fellow professionals – including 2016 winners on the PGA and LPGA Tours – choose to use Bridgestone balls without compensation.
As part of the partnership, Woods will be featured in digital, social, print and broadcast marketing globally as a Bridgestone Golf ambassador. The winner of 79 PGA Tour events is also onboard to support the Bridgestone ball-fitting program, which he believes can stimulate a new generation of golfers and increase enjoyment for all players.
Bridgestone introduced the Tour B330-S in early 2016 after more than four years of research and development. The catalyst for distance and accuracy gains over leading competitors is the patented TOURcore. Now 6% larger than the prior model, it produces even faster speed and less spin off the driver via Bridgestone’s gradational core formulation. For increased greenside control, the B330-S wears the breakthrough SlipRes cover, which increases stopping power without the usual negative effects of added driver spin.
For more details about the Tour B330-S, visit www.bridgestonegolf.com/product/balls/tour-b330-s.