PGA of America golf professionals, retailers, golf leaders and industry executives from around the world will gather in Orlando for the $102 billion US golf industry’s most important business gathering of the year, the 71st PGA Show from Jan. 23-26. 

With one week to go, nearly 30,000 golf industry professionals are registered to attend the PGA Show to discover the newest innovations, test the latest equipment and technology, learn from industry experts, build business, grow careers, and renew passion for the game.  

PGA of America, LPGA and International PGA Professionals can still register at PGAShow.com at no charge, while other golf industry personnel incur a $80US processing fee through Jan. 21, and a $199US fee at the PGA Show through Jan. 26. PGA Show attendance is restricted to golf industry personnel.

Current industry professional registration represents 84 countries and all 50 U.S. states, with top international participation coming from Canada, the United Kingdom, Mexico, China, and Japan. Outside of Florida, the states with the most registrants are New York, Texas, Georgia, North Carolina, and California.

The PGA Show is the largest annual gathering of PGA of America Golf Professionals with more than 7,000 PGA Professionals registered to attend.

Additionally, some 900 VIP buyers representing some 660 golf facilities and mass merchandisers are making plans to attend the 2024 PGA Show to source products and services of nearly 1,000 exhibiting companies and brands. 

VIP buyers attending the 2024 PGA Show represent approximately $800 million in purchasing power and nearly $2 billion in retail sales. 

Sampling of Participating Golf Facilities/Retailers

(As of 1/9/2024)

  • Adare Manor Resort
  • Augusta National Golf Club
  • Big Cedar Lodge
  • Congressional Country Club
  • Country Club of Virginia
  • Desert Mountain
  • Dicks Sporting Goods
  • Edina Country Club
  • Erin Hills Golf Course
  • Haggin Oaks Golf Super Shop
  • Ko Olina Golf Club
  • Marriott International, Inc.
  • Medinah Country Club
  • Oak Hill Country Club
  • Omni Hotels and Resorts
  • Omni PGA Frisco Resort
  • Pebble Beach
  • PGA Tour
  • PGA Tour Superstores
  • The Trump Organization
  • Winged Foot Golf Club

The PGA Show begins on Jan. 23 with the PGA Show Demo Day at Orange County National Golf Center and moves to the Orange County Convention Center from Jan. 24 – 26, for exhibits and a full schedule of industry events. 

PGA Show details and industry professional registration are available at PGAShow.com.

(Statistics: American Golf Industry Coalition)

-PGA Show